Help Us Reach More Potential Dancers!
Our national social media campaign is live on Facebook & Instagram to introduce non-dancers to square and round dancing, bust myths, and stir up interest in taking lessons, as well as direct them to more information to find lessons.
Help us grow the movement—please consider making a one-time or monthly donation.
Thanks to a donor's generosity, Square Dance Revival invests $300 per month in our National Social Media "Try It" Campaign to introduce new people to modern square and round dancing.
Special Thanks to New Monthly Donor: Molly Blaney, President, Colorado Square Dance Association!
This funding allows us to reach thousands of potential dancers every month through targeted advertising:
$300 on Facebook and Instagram ads, reaches approximately 18,750 people
Due to our recent interview with Mike Hogan, who emphasized the importance of multiple social media exposures, we switched the campaign to run five ads on Instagram and five on Facebook. Of the 5 ads on each platform, 3 are for square dancing, and 2 are for round dancing. Facebook may not get as many lesson searchers, but it exposes many more people to the joy of dancing and the friendship of the square and round dance community.
Here are the results over two weeks this year:
Reach: 13,352 Number of Clicks to the "find lessons" website page: 1791 Cost per click: 9 cents | Reach: 93,201 Number of Clicks to the "find lessons" website page: 122 Cost per click: $1.21 |
You may want to add your lesson campaign to Instagram, especially if you are in an urban area.
While it gets more clicks, Facebook reaches far more people (SDR's campaign is nearing a reach of one million people), and the repeated exposure to square and round dancing on Facebook grows interest more than Instagram can.
“When you're marketing, you have to put the right message in front of the right people often enough. ...
Have some faith and never give up…
It takes time, it takes continued effort to make it work.”
— Mike Hogan
Your donation directly increases the reach of this campaign.
A donation of $5 per month from each club would make an astounding difference in how many people we can reach and how quickly we can achieve a Square Dance Revival! 100% of your donation goes to META advertising fees.
Our campaign targets people interested in fitness, health, social dancing, family activities, and fun local activities. According to Meta’s audience data, this represents a potential audience of over 300 million people who may be open to discovering square and round dancing.
Your donation helps us reach more people
and introduce more communities to square and round dancing.
Together, we can inspire a new generation to discover the fun, friendship, fitness, and welcoming community that dancing offers.
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Examples of what people will see in our National Campaign. Please send us comments or questions.
